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For me Rob, some people might need guilt tripping. Certainly not the number one tactic, but if someone is causing preventable harm through ignorance, stupidity or selfishness and a truth, gently and kindly revealed, trips them into guilt... and behaviour change...then so be it. I know that my own guilt and shame emotions drive some of my choices.

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Just catching up with this now - interesting to read that some scientists feel that they need to take a more emotional approach to communicating about the climate crisis. In her 2018 book 'Climate Generation - Awakening to our children's future', environmental campaigner Lorna Gold writes about how she was criticised for being 'emotional' in her public speaking. Ultimately I guess in our response to the threat to the planet and on the other side, a joy in its beauty which we want to preserve, we can't ignore that there is a strong emotional element.

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